It's a Marketing Thing
Providing entrepreneurs with the inspiration to succeed.


July 10, 2011

5 Quick Tips for Article Writing:

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Written by: Angela Brooks

1) Know your audience. What challenges do they have? How can your
articles help them overcome their challenges? Choose your content in relevance
to their needs.

2) Make it easy to read. Use lots of white space in your articles; use
short paragraphs and sub headings to guide the reader through your content.

3) Ensure the message is clear. Those who share information on a subject
they know well, will often try and put more then one message in one article.
After you write your article, if you find you have more than one message,
consider breaking the article into two or more articles; one article per

4) Proof read before publishing. Have someone look over your article for
grammar, spelling…etc. (I am terrible for not doing this as often as I

5) Capitalize on your article. Have a call for action at the bottom.
Then use it to direct traffic to your business. Well written and informative
articles are also a great way to capture emails for your database campaigns.

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About the Author

Angela Brooks
Angela Brooks is a Marketing Coach and Director of Marketing & National Accounts for the CSP International Business Training Academy, a company who is recognized for excellence in training for new and experienced real estate home stagers. Angela is also the owner of OTB Marketing & Design a worldwide graphic and web development company whose team, specializes in taking the project one thought (or more) beyond the design. Angela is the author of Success of Marketing, a workbook used in business programs across North America. Angela’s marketing technique, through coaching, teleclasses, and workshops have been instrumental in the growth of many small businesses since 2001. Her experience includes: High exposure branding, product development, cross promotion, internet marketing, advertising and course development.



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